Brand Rejuvenation

Stock Car

Challenge

Stock Car is one of the main racing categories in South America. Created in the late 1970s, it attracts thousands of people to its 12 annual races and other thousands of people watch it on TV and social networks.

With that in mind, in 2017 the brand came to GMD with the goal of attracting even more people to its social networks and engage them with informative and humorous content about the season and drivers.

Result

We rejuvenated all the communication of the category, focusing on the production of content for its social networks, covers and videos in loco of each of its stages, keeping the audience well informed on what is and how Stock Car works, and attracting an increasingly younger audience.

Within 1 year of work, we have already achieved extremely positive results for the brand, videos have reached more than 10 million views and 3.5 million minutes watched, and we have tripled audience engagement in social networks.