Kingston Creators

Kingston Latin America

Challenge

Kingston is one of the largest manufacturers of memory products for computers, cameras and other electronic devices. Aware of its importance, the brand, alongside with GMD, saw an opportunity to broaden its audience in social networks in a creative and playful way, using “Creativity” as the main theme.

Result

A series of aspirational videos focused on creativity, in which micro-influencers from different areas and countries have become spokespeople of the brand and talk about how creativity and technology complement each other on a daily basis, regardless of the area in which they are used.

The series already has 2 episodes and more than 500 thousand views on the brand’s Youtube channel, and they have been attracting even more subscribers and potential consumers of the products.