Kingston Tutorials

Kingston Brazil

Challenge

In addition to being the largest independent manufacturer of memory products, Kingston is also a brand that cares to show its consumers the difference in its key products and how to use them.

So, Kingston came to GMD so that we could help to show this vision to the audience and to demonstrate in an instructive way how easy it is to get and use Kingston products.

Result

We have created a series with more than 30 episodes, where we teach, with humor, the main characteristics, differences and qualities of the products and how to install them in electronic devices, helping the community in basic and intermediate technology doubts.

The series has already reached 700 thousand views, with more than 850 thousand minutes watched and the average retention of videos reaches 82%.