Rainbow Six Siege in real life

Ubisoft Brazil

Challenge

To create awareness and interest for the game launching, using influencers and the fun language style that is already a known characteristic of the brand in social networks.

Result

We simulated a first-person shooter game very similar to Rainbow Six Siege and took 8 influencers who are well known in the gaming community to experience the excitement of an Airsoft game.

From this experience and testimonies, a video was created and it has reached more than 1.2 million views – being the first of the channel to reach that mark.