We’re all Gamers

HyperX Brasil e HyperX Latin America

Challenge

The gamer world is getting larger and more diverse, breaking down barriers, paradigms and engaging many types of people. HyperX came to GMD to tell the stories of these gamers and to show how much alike they can be, regardless of who they are.

Result

A series of videos that tell more about these people – which has already had over 350,000 views and 1 million minutes watched. Each episode is 3 minutes long and has reached more than 65% retention rate and 3,000 interactions.

These stories have become so significant among the audience of the brand as well as the gamer community that several of them have shared their own stories, breaking down the differences within that universe even more.