We are a gaming agency with more than 10 years of experience in Latin America. As specialists in games and esports, we provide services to international game publishers, entertainment companies, non-endemic agencies and brands that are interested in being part of our universe, through marketing actions, digital campaigns, in-game activations or relationships with influencers and brands in the gaming scene.
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Campaign, Analysis, hiring and relationship with gaming influencers from all over Latin America.
Planning, conceptualization and creation of marketing campaigns digital and offline with creative assets for endemic and non-endemic brands interested in the gaming universe.
Planning, conceptualization, creation and integration of your brand into the gaming metaverse.
Conceptualization, creation and production of livestreams, shows for online channels and videos for publicity and marketing campaigns.
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Production and coverage of events, tournaments and activations.
Content creation and community follow-up and maintenance for companies in the gaming world or interested in this universe.
Strategy development, purchase, creation of assets and activation of online media.
Análise, contratação e relacionamento com influenciadores gamers de toda a América Latina.
Planejamento, ideação e criação de campanhas e peças criativas para marcas endêmicas e não endêmicas interessadas no universo gamer.
Planejamento, ideação, criação e integração da sua marca no metaverso gamer.
Ideação, criação e produção de live streams, programas para canais online e vídeos para publicidade e campanhas.
Produção e cobertura de eventos, campeonatos e ativações.
Criação de conteúdos e acompanhamento e manutenção de comunidades para empresas do universo e interessados em games.
Estratégia, compra, criação de assets e ativação de mídias online.
Ideação, criação e produção de live streams, programas para canais online e vídeos para publicidade e campanhas.
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Bandai Namco’s greatest launch of all time deserved an equally great campaign. After two years of planning, we developed a campaign for the entire Latin America that created over 10.4 million impressions in specialized portals, 5.9 million impressions in a transformation video of one of the main characters of the game, media campaign and content on social media, and the production of a themed, in-person event in São Paulo with over 200 hundred guests among press and influencers, which resulted in 70+ organic posts about the game with 100% positive reaction.
Garena, one of the biggest game companies in the world and the publisher of the battle royale phenomenon Free Fire, came to Latin America with a challenge for us: how to increase the engagement of their passionate and demanding community with high-quality content? We delved deep into planning and created a communication strategy executed through weekly and biweekly videos about different topics that catered the community’s interest. Dozens of videos were posted creating millions of views on a project that took place both in Latin America (Los Camperos) and in Brazil (Airdrop, Papo de Guarita, Vídeo Platinadas e Segue o Mestre) on Free Fire’s official channels.
GMD transformed Xbox’s physical presence at Brazil’s Comic-Con—Latin America’s largest pop culture festival—into a dominant digital experience. Our coverage strategy bridged the gap between the physical and online worlds, owning the digital narrative and bringing the grandeur of the event to millions of fans at home.The result was massive engagement, totaling 33 million views (with 22 million on TikTok alone), 11 million reach on Instagram, and over 125,000 interactions. This campaign successfully reinforced brand identity and deepened the community's sense of belonging.
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GMD was the strategic partner responsible for transforming the launch of Comic-Con in Mexico into a digital phenomenon in just eight months. With robust digital communication and community management, the strategy focused on generating massive engagement and building a loyal fan base. The campaign reached 74 million users, generating over 107 million views and 101 million total reach. Furthermore, the community strategy resulted in the acquisition of 179 thousand new followers.
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GMD overcame the boundaries of the Battle Royale and inaugurated a new content format for PUBG by transforming it into an engaging Reality Show. With the "Vacation in Sanhok" campaign and dynamic activations "Therapeutic Destruction" and "Cooking with Sotobello," the strategy brought the game's chaos to real life and heightened the adrenaline. The campaign generated an impressive increase of +459% in views and +120% in interactions, reaching 1.9 million users and 2.6 million views on Instagram alone, reinforcing the authenticity and high impact of the innovative content.
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Did you know that Petrobras—Brazil’s multinational energy giant—funded the development of Lua, the very programming language that powers the Roblox phenomenon? We revived this history of innovation with the 'Missão Lua' (Moon Mission) campaign, a fun, introductory course on game development. Partnering with tech influencer RodDev, our content strategy focused on demystifying coding for a younger audience. The campaign reached a massive scale, delivering over 500,000 organic views on YouTube and 4 million plays on TikTok, proving the effectiveness of GMD’s creative approach.
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The challenge for Brasilprev—the absolute leader in the Brazilian private pension and retirement market—was to rejuvenate the brand and deliver financial literacy to a broader audience in a playful and innovative way. To achieve this, GMD turned retirement planning into a relevant topic for the gaming universe through the interactive experience “Salto dos Sonhos” (Dream Leap) inside Fortnite, one of the biggest phenomena in the entertainment industry. The campaign exceeded all targets, delivering over 50.3 million impressions and 680,000 views, with a CPV 42% lower than estimated, proving that creativity generates real connections and results.
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To create high-quality content with fan-to-fan authenticity, GMD produced a special edition of the "Genshin Awards" for the Genshin Impact community. The episode "The Mavuika Gang" became a seasonal milestone, reaching 1.2 million views, 1.9 million impressions, and 88% organic retention. The success was recognized by the publisher itself, with GMD's production winning first place in the official content awards campaign, reinforcing the excellence of the production.
HyperX is a top-of-ming brand and leader in sales of peripherals to the gaming audience. For 10 years, GMD has been in charge of developing communication strategies, campaigns and content in Brazil and Latin America. In 2022, we created the campaign Beyond the Game which has accumulated over 2.5 million views, reinforcing the brand’s authority in the segment.
Our video series for Ubisoft Brazil accumulates almost 300 thousand views and has done something that had never happened before on the brand’s channel: brought in the chef Jimmy McManis, popularly known as Jimmy Ogro, to create a full menu based on Viking culture for the launch of the video game Assassin’s Creed Valhalla.
